A Sale Aid Magic Card 160 used by UBS’s account managers to recruit clients on its …
A Sale Aid Magic Card 160 used by UBS’s account managers to recruit clients on its credit card program in a non-direct and more effective way:
Presented as a game during meetings, the Magic Card 160 ’s playful and engaging qualities made clients more likely to ask about the Credit card services, rather than the other way-round. The result: a greatly increased closing-rate!
When unfolding the card, 4 key panels show one after another in a perpetual motion, making it more likely to quickly assimilate the information. The object becomes a go-to stress-reliever that people handle when thinking, talking, or on the phone