7 Things to know about the effectiveness of Magic Concepts
The Magic Concepts Cube represents a source of brand interaction that has earned its name. Its high-precision manufacture and high-quality appearance communicate the quality of your brand to users. The desire to play and explore ensures 100% attention and intensive interaction with your message.
A Magic Concepts product boasts an exceptionally high retention period in the field of view of its owner, who likes to hold it and play with it time and again. In the case of a Magic Concepts calendar, this period is at least 12 months and usually even longer.
The multiplier effect
Anyone who has a folding cube likes to show it to colleagues and friends. People pass it around and talk about it, indirectly spreading your message through personal recommendation.
Scientific studies reveal that physical interaction with an object increases appreciation and creates a desire for possession. The user makes your message their own and takes possession of it. (Scientifically known as “endowment effect“).
Playfully grasping the meaning
The desire to play and focus attention generates positive emotions, openness and the willingness to get involved in something. Users understand your message more quickly and remember it more positively.
Unlimited Design Options
The Magic Concepts line offers plenty of design options. Our items can be used for new Product launches, Internal communication or Brand anniversaries. Designed as a calendar or attractive mailshot supplement. But it can also tell stories, communicate company values or serve as an invitation.
Touch, “Click”, See. There mutually reinforcing perception channels increase the neural activity of the user’s brain by up to 1000%. Every time the user folds the cube, it increases message perception and retention.