GENZYME is one of the world's leading biotech company and was acquired by SANOFI in…
GENZYME is one of the world’s leading biotech company and was acquired by SANOFI in 2011 (the world’s 5th largest pharmaceutical company).
Genzyme ordered 2500 pcs of our Magic Card 160 for the Canadian market as a presentation tool to introduce their Multiple Sclerosis (MS) treatment along with their involvement within the MS community, engaging them to find out more on their dedicated website.
The choice for the Magic Card 160 can be summarized in 3 points:
Engagement: The card draws attention and focus. Images and text unfold into 4 consecutive slides in a seemingly endless procession, engaging the recipient through the enjoyment of handling the card.
Effectiveness: There is space for getting the marketing message across and a sequence movement to keep the reader alert. It is ideal for telling a story, making a presentation, educating an audience.
Brand Perception: The quality of the card along with its engaging perfect mechanism grants the Brand an increased perception value, and in this case enhances the legibility of their message.