A very clever Augmented Reality application from Fractal Design: After receiving the Magic Card 160 at a tradeshow, visitors could see an outline of...
After receiving the Magic Card 160 at a tradeshow, visitors could see an outline of Fractal’s computer accessory range and their benefits, then use the Magic Card 160 to visualize them in 3D, simply by downloading an App on their phone! An immersive experience that engaged over 3000 clients to discover (download) and talk about Fractal’s products… remembering them long after the trade shows.
Application – Tradeshow giveaway
Client: Fractal Design
Industry: Computer hardware
Date: Q4 2013
Why the Magic Card 160?
1-High-perception value: the high perception-value and tangible quality-feel (plastic material) is in-line with the company’s image as a provider of high-end computer equipment.
2-Engagement: the playful unfolding movement of Magic Concepts engages the recipient repeatedly, long after the tradeshow.
3-Augmented Reality-friendly: the flawless flat surface of the card combined with the matte finishing allow augmented reality apps to track users’ motion very accurately, thus providing an optimal experience.
The Magic Card 160 is available from 500pcs and can be produced in 2-3 weeks.