It Fits!
The folding-pattern of the Magic Square® was a perfect fit with the custom-tailored financial offers from Stadtsparkasse Köln Bonn.
Which is why the Cologne bank used Magic Square® in a mailing, to inform their custmers in a pleasant way about changes in conditions to their private bank accounts.
With 300.000 recipients the logistical demands of this marketing campaign were as tall as those on product quality.
In the end, the communication and execution fit perfectly and the wholly positive customer-feedback were a welcome reward for months of hard work..
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