Investments with Drive... ...
 was the campaign motive for BMW Bank presenting its leasing-offers for the new model Mini to 35.000 customers.
The Magic Square® was used as an amplifier to the mailing, visualising the question "Open for New Ideas?" and introducing the new models as well as the flexibility of the various facets of the leasing-offers.
Long after the catalogue has been put away (possibly forever), the Magic Square® stays around as a playful reminder, notoriously hard to let go of...
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